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ees Europe is Europe’s largest and most visited exhibition for batteries and energy storage systems is the industry hotspot for suppliers, manufacturers, distributors, and users of stationary electrical energy storage solutions as well as battery systems.

Where the action is (and where it will be) Energy storage systems represent a significant advantage in various use cases deployed all over the world, but what are the key markets for this growing industry? As such systems become increasingly commonplace around the world, it is crucial to bear in mind their various applications and the differing legislative requirements and framework conditions they need to fulfill. In this session, expert speakers will examine the forces driving the growth in demand for these systems, analyze how market forces have changed in recent times, and highlight potential growth regions for the industry in the years ahead.

Once regarded as a nascent, pioneering field, the market for energy storage systems is developing and maturing. Market participants are now seeking ways to secure their profits as the industry becomes more established. Some aim to reposition their business proposition, shift their focus to higher-value clients, and develop business models based on seizing competitive advantages. This session, focused on the European market, will analyze the key factors for a successful business model, how companies should look to evolve, and how to stand your ground - and succeed - in a fast-paced environment.

While there is growing demand for services that energy storage can provide, in many cases the existence of alternative, non-storage solutions creates a competitive situation typically decided by the cheapest viable option. Costs have fallen drastically in recent years, particularly where battery storage is concerned - but what can we expect for the future in terms of raw material prices, new technologies, and economies of scale from the growth of e-mobility? This session will examine the cost drivers of energy storage, key influencing trends and options for proactive cost-reduction strategies.