Once regarded as a nascent, pioneering field, the market for energy storage systems is developing and maturing. Market participants are now seeking ways to secure their profits as the industry becomes more established. Some aim to reposition their business proposition, shift their focus to higher-value clients, and develop business models based on seizing competitive advantages. This session, focused on the European market, will analyze the key factors for a successful business model, how companies should look to evolve, and how to stand your ground - and succeed - in a fast-paced environment.