The smarter E Europe to be held as The smarter E Europe Restart 2021 in October

Press Release – Thursday, April 27, 2021

München/Pforzheim, April 27, 2021 – Due to the pandemic, The smarter E Europe and its four concurrent energy exhibitions Intersolar Europe, ees Europe, Power2Drive Europe and EM-Power Europe will no longer take place from July 21–23, 2021. Instead, The smarter E Europe Restart 2021 will be staged at Messe München from October 6–8. The smarter E Industry Days, including the award ceremony for The smarter E AWARD, Intersolar AWARD and ees AWARD 2021, will be held online from July 21–23, 2021 when the in-person event should have taken place.

Due to the pandemic, the organizers of The smarter E Europe – Solar Promotion GmbH and Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) – have decided that the event can no longer take place in July 2021. Despite the current developments surrounding vaccinations and rapid testing in Europe and the progress expected by the end of the second quarter as well as the professional and comprehensive health and safety plan prepared by the organizers, there are no indications from policymakers at present that the event can feasibly go ahead. “We came to this decision in close coordination with the industry’s international associations. We knew that everyone involved – from exhibitors, visitors and conference attendees to speakers, sponsors and ourselves as organizers – was in the process of making their final arrangements and that, in the interests of planning, we couldn’t delay making a decision,” explains Markus Elsässer, CEO of Solar Promotion GmbH.

The smarter E Europe Restart 2021 in October
Due to a slot becoming available at short notice, we are now able to hold The smarter E Europe Restart 2021 at Messe München from October 6–8. “We are confident that this newly scheduled event in October 2021 will give members of our dynamically growing industry the much-desired chance to still be able to present themselves to others and share ideas in person this year,” says Daniel Strowitzki, CEO of FWTM.

The smarter E Industry Days and online award ceremony
The smarter E Industry Days, including the AWARD Ceremony, will take place online from July 21–23, 2021, the dates on which the in-person event should have been held. The online event will include exciting keynote speeches on the latest industry trends, product presentations, panel discussions, interactive workshops and digital factory tours from exhibitors. The winners of The smarter E AWARD , Intersolar AWARD and ees AWARD 2021 will also be honored on a virtual stage during the Industry Days.

The smarter E Europe is open 365 days a year
All throughout the year, we are offering various formats and platforms for anyone interested in the topics, products and technologies of the new energy world to learn and share information. And we are already busy planning The smarter E Europe 2022, which is scheduled for May 11–13, 2022.

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