Julian Jansen is a Senior Director at Fluence. He leads the strategy, market development, marketing, and policy teams in the EMEA region. Julian is responsible for commercial strategy, as well as expansion in the region working with customers and industry stakeholders to enable the growth of energy storage markets. He also leads regional policy and regulatory efforts, early business development activities, as well as partnerships to enable new applications and help shape future market development.
Julian has been working in the clean energy sector his entire career. Prior to joining Fluence, he was an Associate Director at IHS Markit leading the group's consulting activities on clean energy technologies, having previously managed IHS Markit's global energy storage team and establishing the energy storage research area at specialist consultancy Delta-ee.
Julian holds a Bachelor of Business Administration in European management from Lancaster University, United Kingdom, a Bachelor of Science in international management from ESB Business School in Germany, and a Master of Science in ecological economics from the University of Edinburgh, Scotland.
11:00 am - 11:05 am
High Energy Prices are Hitting the Industry Hard: Battery Storage as an Opportunity to Reduce Electricity Bills?
Even though the commercial and industrial battery storage market has been the subject of discussion for many years, most use cases were not economically viable because of low energy prices and relatively high system costs. Value stacking - the combination of different use cases - has been the preferred way to finance battery storage systems. In 2022, the skyrocketing electricity prices changed all of this while hitting the manufacturing industry hard. In this session, we will be discussing the challenges of the new market environment and will be showing how battery storage combined with renewable energy generation can help minimize energy costs.