Julie Horn

Exhibition: June 23–25, 2026, Messe München
Conference: June 22–23, 2026, ICM München

Job Title: Senior Strategy and Business Development
Company: Virya Energy
Country: Germany

Julie Horn is a Senior Strategy and Business Development professional at Virya Energy, specializing in renewable energy growth strategies. With deep expertise in solar, energy storage, EV charging, and smart energy management, she has led strategic initiatives, business development efforts, and innovative product roadmaps. She is also collaborating with the European Commission on innovation initiatives that support Europe's energy transition.

June 22, 2026C&I Storage: The Hype, the Challenges, and the Hard Truths

Sessions

Session

C&I Storage Boom or Hype: Setting Expectations Right

Monday, June 22, 2026, 02:15 pm - 03:15 pm

ICM München Room 13 A

Commercial and industrial (C&I) storage is among the fastest-growing markets in Europe in terms of annual year-on-year growth, yet in absolute installed capacity, it remains five times smaller than the residential segment. Still, it is attracting strong attention: utility-scale developers and residential providers are now targeting C&I as their next growth area. EV players are also entering the space by adding storage to charging infrastructure and exploring second-life battery applications.This session explores whether future growth will create space for all players, the main business cases and technological solutions C&I developers are betting on, and the key markets most likely to shape the future of this segment.