Florian Mayr

Job Title: Partner
Company: Strategy&, part of the PwC Network
Country: Germany

Florian Mayr is a recognized expert in deals strategy, with a particular focus on energy transition and storage. As a Partner at Strategy&, the global strategy consultancy of PwC, Florian guides clients through the complexities of the energy transition landscape. His expertise for renewables and cleantech is invaluable to financial investors, major corporations, and cleantech innovators, offering insights through due diligence processes, value creation strategies, and strategic development. Florian is also active in authoring industry publications and social media content and is a sought-after speaker, especially on topics related to energy storage. Before joining Strategy&, Florian spent two decades in senior roles at cleantech advisory boutique Apricum, RWE, and McKinsey, consistently focusing on the energy sector, particularly on renewables and cleantech. He holds master's degrees both in engineering and business administration from the Technical University of Berlin.

June 22, 2026Flexibility is the New Gold: A Reality Check of Europe's Energy Transition with Tim Meyer

June 22, 2026Welcome and Introduction

Sessions

Session

Home Energy Management Systems - From Comfort Feature to Market Enabler for Residential Energy Storage

Monday, June 22, 2026, 03:45 pm - 04:45 pm

ICM München Room 13 A

The decentralized energy transition is entering a new phase: moving away from fixed feed-in tariffs toward market-based solutions and intelligent grid integration. In this context, Home Energy Management Systems (HEMS) combined with residential energy storage, are evolving from convenience and optimization tools into critical enablers of prosumer profitability. Opportunities arise from enhanced self-consumption optimization and the growing relevance of front-of-the-meter use cases such as direct marketing. However, challenges loom: a potential slowdown in new PV and residential storage installations and intensifying competition between large national installer platforms, independent HEMS-only players and OEMs in an increasingly crowded market. This session will analyze emerging business models, the competitive landscape and key success factors for HEMS providers in this pivotal market shift.

Session

Flexibility is the New Gold: A Reality Check of Europe's Energy Transition with Tim Meyer

Monday, June 22, 2026, 02:00 pm - 03:00 pm

ICM München Room 13 A

In this 60 minute fireside chat, Florian Mayr (Strategy&) and Tim Meyer (author of the book 'Strom' and energy expert) will discuss how the European, and in particular the German, energy transition is coming along. We will be talking about the industrial revolution of clean technology and why the market in many places has already been decided. We will also discuss battery storage, flexibility markets, the reality of the power grid (from expansion to 'dark doldrums'), as well as Europe's place among its competition in a global context, including with China. The goal is to provide a realistic view into new opportunities, bottlenecks and the next levers for businesses, investors and policymakers.