The European energy storage market is at a critical juncture. While some countries are scaling back subsidies, the demand for flexibility, regulatory requirements, and competition among manufacturers are all increasing. This session explores how policy frameworks, market dynamics, and technological innovations are shaping the development of the ESS sector in Europe. Speakers will discuss strategies for scaling storage capacities, emerging competitive factors, and the shift toward more market-driven business models.
11:30am–11:45amNavigating Europe's Energy Storage Market: Policies, Opportunities and Challenges
- Ali Arfa, Head of Data Management, EUPD Group
- Saif Islam, Senior Consultant, EUPD Group
11:45am–12:00pmPoland's ESS Market: A Key Driver in Europe's Storage Transformation
Barbara Adamska, President of PSME, Polish Energy Storage Association
12:00pm–12:10pmEurope's Energy Storage Transition: How Scalable Lithium Solutions Shape the Post-Subsidy Era
Mathew Gibson,Technical Service Engineer (Pylontech UK), Pylontech
12:10pm–12:20pmRedefining Plug-in HEMS: Zendure's Approach to Competitive, AI-Driven Residential Solutions
Bryan Liu, CEO, Zendure
12:20pm–12:30pmStorage 3.0: Flexible, Modular, Market-Ready - How New Architecture Is Changing the European Competitive Landscape
Sven Albersmeier-Braun, Vice President Sales Central Europe, Sigenergy
12:30pm–12:40pmFrom Large-Scale to Local Markets: A Perspective from an Emerging Player on the Role of ESS in Balancing a Renewable-Heavy Europe
Alexandra Hu, Vice President, Tecloman
12:40pm–1:00pmLarge-Scale Utility Storage: Jinko's Strategy for Performance and Market Competitiveness
Johanna Bonilla, Business Developement Manager EU, Jinko EES
12:50pm–1:00pmC&I Energy Storage: Unlocking Customer Value in Europe's Evolving Energy Market
Nicolás García, Sales Engineer C&I Storage and PV Turnkey Solutions, Canadian Solar