Hybrid solutions combining photovoltaic systems and energy storage are rapidly gaining importance in Europe. At the same time, business models are evolving due to PPAs, variable market mechanisms, and new remuneration schemes. This session highlights how manufacturers and solution providers are adapting their strategies to enhance system flexibility and unlock new revenue streams. Practical examples will illustrate developments across residential, commercial, and utility segments.
2:30pm–2:45pmAddressing European Market Trends in Storage, Competition, and Policy Frameworks
Antonio Arruebo, Market Analyst, Solar Power Europe
2:45pm–3:00pmFrom Policy to Practice: How Hybrid PV and Storage Business Models Are Evolving in Italy
Andrea Cristini, CEO, Anie Rinnovabili
3:00pm–3:10pmResidential and Commercial Hybrids: Monetizing Smart Energy Flows in a PPA-Driven Market
Alec Curry, Product Manager DACH, ATMOCE
3:10pm–3:20pmScaling Utility-Scale Energy Storage: Market Strategies and Competitive Dynamics in Europe
Peter Wasmuth, Executive Vice President New Ventures, Polarium
3:20pm–3:30pmBeyond Kilowatt-Peak: Designing Customer-Centric Hybrid Energy Ecosystems in Europe
Davide Lonardi, Country Manager Italy, Solavita (Skyworth Group)
3:30pm–3:40pmBuilding the Hybrid Energy System: From Technology to Revenue
Nicolas Bartholomäus, Energy Systems Engineer, E3/DC by HagerEnergy
3:40pm–3:50pmFuture-Proofing Energy Portfolios Through Hybrid Solar+Storage
Jie Zhang, Managing Director, GoodWe Europe
3:50pm–4:00pmEnergy Storage in Ireland: Market Development, Grid Integration and Investment Opportunities
Bobby Smith, Director of Energy Storage Ireland, Energy Storage Ireland