Juan Carlos had a degree in environmental engineering and energy economics. He has spent the last 15 years in senior management positions at fossil generators, renewable energy, and battery energy storage manufacturing companies.
Before joining CellCube, he led the regional sales of Rolls-Royce PS for gas and hybrid power systems in Latin America and Europe, and at MAN ES the hybrid and automation product and solutions development for the decarbonization of fossil fuel generation.
In the last few years, he has focused on BESS projects in the industrial and utility sectors. As a Director Sales Microgrid Solutions with Vanadium Redox Flow Batteries for the industrial sector, he dedicates his time to the market, solution portfolio, innovation development and sales growth of CellCube.
02:50 pm - 03:05 pm
The Proposed New EU Electricity Market Design and Its Impact on Energy Storage Market
The pressing need to mitigate the impact of climate change and to deal with the ongoing energy crisis requires a new regulatory framework in Europe. This is why the European Commission has presented a legislative proposal for the adaptation of the EU Electricity Market Design in Q1 2023. But how would this new framework impact the energy storage market? How would the provision of flexibility be encouraged? How would existing entry barriers for energy storage be further reduced? In this panel, representatives from the EU, utilities, IPPs and storage providers will be discussing whether the new market design is suitable for incentivizing both the necessary energy storage installations and ideas for future improvements.