Florian Mayr

Florian Mayr is an expert for strategy, business development and transaction advisory in the global renewable energy markets, including energy storage.
Mr. Mayr leads Apricum's energy storage practice and is responsible for the company's international activities in this field. In particular, Mr. Mayr supports Apricum's clients in successfully accessing new markets and seizing attractive business opportunities. He is also active in advising cleantech companies on corporate and project financing, including M&A, fund raising and due diligence. Furthermore, he is a regular contributor to external publications and a frequently booked speaker on the topic of energy storage.
Prior to Apricum, he spent a decade in senior positions at McKinsey & Company and RWE, where he was mainly involved in strategy development projects both in the conventional and renewable energy sectors. Mr. Mayr holds a master's degree in engineering from the Technical University of Berlin, and an MBA from the Technical University of Berlin and the University of Mannheim.